Back by popular demand, our team has put together a resource for you to use in setting up virtual appointments! Virtual Appointment: A type of appointment where brides, and their parties, join remotely to view and discuss gowns. Goal of a virtual appointment: Virtual appointments are a great way you can keep your customers engaged which […]
Navigating the Coronavirus: A Digital Marketer’s Guide for Bridal Retailers The coronavirus has left many stores wondering what exactly to do when the main goal of their digital marketing campaigns (driving store traffic) is not feasible at this time. The gut reaction is to start cutting budgets, and pause ad campaigns. If this sounds […]
In recent days, we have seen a dramatic shift in consumer behavior because of the onset of the Coronavirus. Being in retail, you have all likely experienced a heavy rate of appointment cancellations, and you are probably left wondering what to do. Not to fear! Today, we are going to talk about what to do […]
The coronavirus has limited shops’ ability to offer in-person appointments but there is a viable alternative that can be used in the meantime. Enter, the virtual appointment. Virtual appointments are appointments where you can introduce newly engaged brides to potential options based on their style preferences. Let’s talk about how to get started. […]
The new generation has arrived along with their own new set of tastes and preferences. You’ve probably noticed more of your brides openly discussing the other appointments they are going to and the data lines up with that. On average, brides are booking 3 appointments before saying ‘yes to the dress’ today. You’ve also likely […]
One of the most important things for bridal retailers to keep in mind, is that online presence is as important as the actual brick and mortar store. It is the age of Google and the internet, and people are no longer finding their store by cruising around town. Brides are using their phone to figure […]
SEO is a term many of you have ran into over the years but what exactly is it? According to Google’s “Starter Guide for SEO“, ‘You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. SEO, ‘Search Engine Optimization’, describes the set of practices one […]
1.) Show the new collections on your website! This one is bigger than you might think. I think we can call agree that customers want to look at the latest collections before they buy. No one is buying a prom dress out of a mysterious box and hoping it matches their style and lifestyle. So […]
Maximizing the time that users spend on your website should be the #1 goal for a Bridal and Prom retailer. After a bride has spent some time on your website, you want to make sure that they actually end up in your store. Ensure you have a very prominent Call-to-Action (CTA) button that says “Book […]
Trying to figure out where to put your marketing budget this bridal season? Our team recently analyzed a set of 500 campaigns across Facebook, Instagram and Google and the results are in… Google Ads are the most significant driver of appointments, $ for $, when compared to other paid campaigns. I think the logic matches […]
In a recent poll, we asked Bridal Retailers which topic they were most interested to learn more about and Google Analytics was the frontrunner. With all of the different strategies that are thrown in your face as a store owner constantly (You have to be doing Facebook Ads, Now Yelp, How’s your Google my Business […]
Trying to start Ecommerce for your prom shop but not sure where to start? Look no further! Our team works with over 200 prom/bridal retailers and specialize in driving Ecommerce and store traffic. These strategies come from our experience in: Managing hundreds of websites for Prom retailers (with over 300 million page views this year […]
Spring 2020 is on the horizon and many of you are wondering how you can take it to the next level for your store. You are probably familiar with the idea of layaway. You and the customer come to an agreement where you will hold the dress they want until they make enough payments to […]
Prior to the advent of the smartphone, there were a variety of marketing methods that stores found success with. Your store might distribute a magazine or lookbook. Other stores might purchase a billboard or radio ad. Today, successful stores use a three-step process to drive traffic to their retail outlets, and effectiveness can be measured […]
The prom industry has seen major changes in the way customers find information and make purchases. Many brick and mortar owners attribute these changes to major online players, and are uncertain as to how their physical stores will match up with online-only in years to come. Fortunately for stores, there is a way to compete […]