Note** This article was written in 2021 but there are still valuable lessons we learned from the pandemic so we wanted to keep this available for you! Stick around for updated content coming your way soon. 2021 is shaping up to be the year we all needed as business owners. Stores are reporting […]
Today we begin the first day of the rest of our lives. Fortunately, we have some amazing times ahead of us, and I know we all are patiently waiting for April to knock on our door. The year we have all been through certainly deserves from reflection….but that can wait. For now, we’ve got to […]
How to Maximize Bridal Appointments in 2023/b> After an unprecedented year, we are approaching what our team expects to be the biggest bridal season of all time. Now, more than ever, you have to engage and impress brides with your online experience. Are you ready? Let’s dive in. So that’s […]
2020 has brought about a set of challenges for store owners in the form of store closings, understaffing, and overall uncertainty about the future. To add to this, we are now seeing an increased prevalence in the amount of ADA lawsuits that are being targeted specifically to bridal shops. Before we begin, we have to […]
We live in a world where businesses are judged based on their online reputation. You could offer the best experience in the world, but if you’re sporting a 3 star reputation on Google, then most of your potential customers are going to perceive your store as sub-par. This is not necessarily a bad thing. […]
As states begin to open up slowly, it seems like everything should go back to normal quickly. No more virtual appointments, right? Wrong! The last few months have taught us all a lesson in adaptability. Virtual appointments and Online-Sample Sales have helped bridal shops across the country to adapt to the lock-down and these strategies […]
Many bridal shops are spending their time enhancing their business processes in the downtime COVID-19 has brought about. One area we highly recommend bringing up to modern standards is your payment processes. Mobile Payments: A Mobile payment is a payment method that allows your customers to submit funds directly to you from their mobile […]
After 7 long weeks, we are starting to receive instructions on re-opening from our local governments. Many of you have spent the last several weeks building your brand, engaging with your brides, putting out fires, and doing everything you can to keep a positive mental state. Now that we have some semblance of opening the […]
As we are finally seeing the light at the end of the tunnel, in that many states are starting to announce relaxed shelter-in-place orders, we have seen a new trend in online sales take place. Many of our stores are finding success in selling older discontinued sample dresses online, as the off-the-rack customer has been […]
Prior to the COVID-19 pandemic, if anyone asked me about eCommerce and Bridal I would immediately respond with something like this: eCommerce and bridal is not effective because of two main factors: Return Policy, and The Experience. I consulted with many bridal shops and explained that selling bridal gowns online is challenging, because you probably […]
The last several weeks can be described as challenging to say the least. In store appointments have come to a halt, and stores are spending their days communicating with their existing brides about wedding cancellations and postponements. Many stores have adopted new ways to service new customers, including Virtual appointments and at-home try ons. The […]
eCommerce and Your Bridal Shop A hot topic as of late has been the idea of moving operations from selling in store, to selling online. This sounds like a dream right? Sitting at home, watching the orders flowing in, shutting down the store completely and riding off into the sunset with all of the […]
What to do when you can’t take appointments The coronavirus has left many shops in a state of confusion and fear. Trust me, working with over 300 bridal shops, we have seen and heard it all. Many things are not in your control right now, so today we are going to talk about some […]
A bride is currently at your shop, talking to you about wedding gown prices. Right as she is about to buy, you recommend that she visits the other boutique down the street instead of buying from you. This sounds crazy, right? You are doing this on your website right now. Here are the attributes of your […]