What’s Coming Soon
Enhanced Wishlist and Lead Magnets:
The wishlist feature is already helping stores capture emails and generate interest from brides and prom shoppers. We’re now taking it a step further by incorporating text message CTAs (calls to action) and other lead magnets. These updates are designed to increase conversations and engagement with potential customers. Think of it as giving visitors multiple ways to reach out and express interest—whether it’s saving a dress to their wishlist or requesting more details via text.
Designer Videos on Product Pages:
We’re working on adding designer videos to your dress pages. These videos will give brides a better idea of how the gowns move and look in real life, helping them fall in love with your products faster and boosting conversions.
Enhanced Product Attributes:
We’re improving how shoppers can filter and search through your dresses based on key details like silhouette, length, neckline, and fabric. This will make it easier for brides and prom shoppers to find exactly what they’re looking for—and book an appointment to see it in person.
Smarter Conversion Tracking
We know how important it is to understand where your leads and appointments are coming from. That’s why we’ve made big strides in improving conversion tracking across our platform.
What exactly is conversion tracking?
For those who don’t live and breathe tech (and trust us, we get it), conversion tracking is a tool that shows how someone found your business and whether they took action, like booking an appointment. For example, if a bride booked after clicking on your Instagram ad, you’ll know that’s where the lead came from. If most of your leads are coming from Google searches, that’s important to know too.
We’ve enabled this for most scheduling systems stores are using. No more guessing which marketing efforts are paying off.
Why is this so important?
Understanding your traffic sources helps you make smarter business decisions. If 70% of your appointments are coming from Google Ads, you know where to double down. If social media isn’t delivering, you can tweak your approach. This kind of insight puts you in control of your marketing strategy—and ultimately helps you get more brides and shoppers in the door.
Performance Improvements
We’ve been hard at work behind the scenes to improve your website’s speed and overall performance. One of the biggest changes we’ve made is converting all of your site’s images to .webp, a format preferred by Google. What does that mean for you? In short, faster page load times and better SEO. Faster load times help keep visitors on your site longer and more engaged, which ultimately increases your chances of booking appointments. Plus, search engines love optimized websites, meaning your site will rank better in search results.
This is all part of our mission to make your business’s digital presence as smooth and effective as possible.
Wrapping Up
Our goal is simple: to make your website faster, smarter, and better at helping you book appointments. With performance improvements like image optimization and enhanced conversion tracking, plus exciting new features on the way, we’re committed to helping your business grow.
If you have any questions or need help making the most of these updates, reach out to us anytime. We’re here to support you every step of the way!
